Strategy of PKO Bank Polski SA for the years 2016 – 2020
The strategy is in answer to the changing market environment and the need to adjust the organization to the new challenges facing the banking sector and the Polish economy. The direction of the transformation of the Bank’s business model remains strictly linked to the dynamically developing digitization of social life and Poland’s economic development strategy.
The strategy for the years 2016–2020 is based on strong foundations developed in previous years. Thanks to the implementation of the “Lider” and “Codziennie Najlepszy” strategies, PKO Bank Polski SA has strengthened its position as the unquestionable banking market leader in Poland, consistently developing the range and quality of e-banking and mobile banking (IKO) services, improving processes and organizational efficiency, and building competence that will allow it to leverage growth through acquisitions.
By 2020, PKO Bank Polski SA intends to:
- achieve a return on equity (ROE) of more than 10%;
- reduce the cost to income (C/I) ratio to below 45%;
- maintain the cost of risk within the range of 75–85 b.p.;
- manage its capital adequacy in an efficient and reasonable manner, in order to maintain TCR and CET1 above the regulatory and supervisory requirements and, at the same time, allow the payment of dividend.
As the unquestionable banking market leader in Poland and maintaining the position of a leader in all key market segments, the Bank will address the following main strategic challenges by 2020:
- supporting the development of Polish business, particularly in the small- and medium-sized enterprises segment;
- customer satisfaction;
- an increase in the number of customers using digital solutions;
- simple and efficient processes – “faster and paperless”;
- best employer;
- innovations and new sources of revenues;
- leader in the field of cooperation in the area of cybersecurity.
Implementation of the strategy
Thanks to the implementation of its Strategy, in 2020 PKO Bank Polski SA will be:
Business model expansion
This strategic lever will be implemented through the active monitoring of the domestic market for potential acquisitions, extending the availability of the offer of Group companies, international development supporting the expansion of the Bank’s customers, alliances with strategic partners e.g. through loyalty platforms and cooperation with public institutions through e-State solutions. As part of its effort to become a leader in technological solutions, the Bank also plans to invest in selected new-technology companies.
The Bank will continue to combine creating value for the shareholders with social responsibility and sustainable development. In its daily work, it will integrate business goals with acting on behalf of all groups of stakeholders, at the same time pursuing social initiatives. The Bank’s values and transparent communication will be the key foundations of building a dialogue with customers, employees, shareholders and the community.
Close to the customer
PKO Bank Polski SA will focus on supporting the development of the Polish business, particularly in the segment of small and medium-sized enterprises, as well as on customer satisfaction understood as building lasting relations with the Bank. This will be achieved through a simple and transparent offer, high quality advice, flexible pricing solutions, intuitive and fast sales processes, and a reduction in the volume of paper documentation.
Distribution channels will be developed based on the diagnosed needs of the customer to form a holistic model of multi-channel service system. The Bank will aim at providing consistent customer experience in all channels. These aims will be executed through the continued process of modernization of the network of branches playing a key role in building relations with customer and the market position, as well as further development of remote contact channels and an increase in the number and activity of customer using digital solutions.
The Strategy involves the further improvement of internal processes. Decisions will be made in a fast and efficient manner with the use of high quality data analytics, process automation and dematerialization, innovative identification and authorization methods and preventing bureaucracy.
A well-organized and motivated team will be the key to achieving strategic goals. The Strategy emphasizes the importance of creating a friendly, supportive and open working environment. It will be achieved through motivating leadership, modern knowledge management and promoting solutions that facilitate cooperation with the organization.
Innovation and technology
PKO Bank Polski SA will consistently invest in innovative solutions, actively create new market standards and innovative tools for customers and organizations, strengthen its role as a public trust institution and prevent cyber threats. The Bank will support the development of Polish innovators in the enterprise segment (micro, small, medium and corporate), take part in projects with perspectives and become involved in areas and sectors of the future.
The Strategy is being implemented through the implementation of strictly defined and quantified strategic objectives. These objectives apply to the business benefits and the financial and non-financial (quantitative or qualitative) results that PKO Bank Polski SA is planning to achieve. They are expressed in the form of ratios, descriptive criteria or other measures. The objectives specified in the Strategy are supported in particular by the Bank’s and the Group’s financial plan, programmes, initiatives and strategic projects, as well as the motivation system that encompasses, among other things, the setting of and accounting for bonus tasks related to the Strategy for managerial positions. Furthermore,
the Bank monitors the strategic objectives quarterly in order to ensure that they are accounted for on an ongoing basis. Reports on the results of the monitoring of the strategic objectives are presented to the Bank’s Management Board and Supervisory Board for approval. The extent to which the specified indicators and tasks are achieved and fulfilled is assessed in this process, taking into account their impact on the implementation of the Strategy.
The strategy of the Bank as the parent entity in the Group, which has an integrated model of development, sets the directions for the strategies of the individual entities in the Group.
Activities in the area of corporate social responsibility
PKO Bank Polski SA’s priority is sustainable development, implemented by combining business objectives with activities supporting all groups of stakeholders. The Bank has defined its lines of action in the area of corporate social responsibility in the Strategy for 2016–2020.
Lines of action in the area of corporate social responsibility included in PKO Bank Polski SA’s Strategy for 2016–2020
Lines of action taken
Selected initiatives taken up to the end
Matters related to environmental protection are not explicitly formulated in the Strategy, as the Bank conducts business in the financial services sector, which has a limited impact on the environment. However, the lines
of development specified in the Strategy, such as the increase in the number of customers using digital solutions or the simple and efficient processes – “faster and paperless” also indirectly have the objective of being environmentally friendly.