PKO Bank Polski SA’s strategy for 2016–2020 identifies the long-term challenges of the banking sector, which have been taken into account and addressed in the Bank’s and the Group’s strategic objectives and directions of activity.
REGULATORY CHALLENGES
- Increased burden on the financial sector (bank tax, deposit guarantee scheme)
- CRD4 package - additional capital and liquidity requirements
- Bank Guarantee Fund Act
- PSD2 - benefit for new market entrants
- eIDAS - electronic signature
- MiFID2 - sophistication of sale process
POLARISING OF CUSTOMER NEEDS
- Expectation of financial security
- Fascination with new technologies, a growing number of users of new solutions
- Needs shaped by the digitization of social life and by non-bank service providers
- Current structure and growth potential of the Bank’s customer base
- Change in the expectations of Polish undertakings, resulting from their development
DYNAMIC DIFFUSION OF NEW TECHNOLOGIES ON THE POLISH MARKET
- Growing threat of cyber attacks
- Cloud solutions, Internet of Things
- Advanced analytics - monetization of data
- Increase in cost efficiency and organizational efficiency and system process support
- Digitization of access to general public services
LOCAL MARKET
- New strategy for Poland’s economic growth
- Necessity to tap into the inner potential of businesses and the economy
- Decreased profitability of the banking sector
- Consolidation of the financial market
- Low birth rate, ageing of the population